Big Screen for Big Talents

In a time when skilled professionals are in high demand and talented individuals want to stand out, it takes more to impress as an employer. Employer branding and recruiting today go beyond just a careers page or a few creative social media posts. Bold, innovative approaches are needed to capture the attention of the right target audience.

Why cinema?

Cinema is more than just a place for films – it’s an experience. Here, audiences are immersed in a distraction-free environment: no scrolling, no skipping, no multitasking. Messages are delivered directly and unfiltered in an emotional and engaging setting. The combination of stunning image quality, immersive sound, and the unique atmosphere of a dark auditorium ensures your message isn’t just seen – it’s felt.

Employer branding on the big screen

With big screen advertising, you can reach your target audience where they are most receptive to new impressions. Whether you’re looking to attract young talent for apprenticeships, experienced professionals, or creative minds, cinema offers the ideal platform to position yourself as an attractive employer. Thanks to precise regional and demographic targeting, you can significantly minimize wasted reach.

Recruiting with DOOH cinema screens

In addition to the big screen, DOOH cinema screens in the foyer provide an excellent opportunity to engage potential candidates directly. While they wait for the film to start, there’s plenty of time to spark their curiosity and interest. By combining big-screen and DOOH cinema advertising, your campaign connects with audiences at multiple touchpoints, completing the customer journey.

A lasting impression

Cinema advertising has been proven to deliver high memorability. Compared to other media, cinema is perceived as particularly high-quality. Your employer branding and recruiting campaign will stay top-of-mind, ensuring potential talent actively engages with you.

Curious?

Discover how cinema can take your recruitment strategy to the next level. We look forward to hearing from you.

Would you like to learn more?

Get in touch with our contact person.

Thomas Estermann

Sales Business Development Manager / DOOH-Programmatic

+41 44 577 30 34

thomas.estermann@weischer-cinema.ch

Get in Touch