DOOH Cinema goes Programmatic

Weischer.Cinema Schweiz has integrated its DOOH cinema screens in cinema foyers into SSP1, making them programmatically bookable.
Both portrait and landscape screens can now be accessed via the One Tech Group platform. Advertisers and their DSPs — including Splicky, The Trade Desk, and Active Agent — can target cinema-goers across more than 40 cities in Switzerland. The integration with the SSP1 platform enables flexible, programmatic booking of DOOH cinema screens, allowing for precise and highly targeted campaigns.
On average, cinema-goers spend at least 15 minutes in cinema foyers. Until now, advertisers in Switzerland could only reach this mobile, engaged audience through traditional booking methods. With the connection to the One Tech Group’s SSP1, advertisers can now programmatically book DOOH cinema screens, delivering advertising content with greater flexibility and targeting precision
«We are proud to collaborate with One Tech Group to programmatically connect our DOOH cinema offering,» says Christof Kaufmann, CEO of Weischer.Cinema Schweiz. «Advertisers can now reach consumers in their leisure time behaviour at the premium touch point cinema – flexibly and in the highest image quality in an attractive content environment. Our special thanks go to our technical partners, above all Imaculix and OneCinema, for their excellent support.»
Daniel Siegmund, Founder and Managing Director of One Tech Group, adds: «With Weischer.Cinema Schweiz onboard, we’re enabling advertisers to target cinema-goers who are eager to consume, via SSP1. We are thrilled to expand our inventory and continue offering the largest programmatically bookable DOOH inventory in the D-A-CH region as an independent supply-side platform.»
Cinema foyers are now part of the One Tech Group’s SSP1 inventory, joining a diverse array of OOH screens already available in locations such as shopping centers, pharmacies, doctors’ offices, train stations, sports venues, fitness studios, airports, retail outlets, universities, motorway service stations, and public transport hubs.
The media service provider Imaculix has played a key role in the programmatic integration of DOOH cinema screens. Andy Bohli, CEO of Imaculix AG, comments: «Together with Weischer.Cinema Schweiz and the One Tech Group, we are excited to provide Swiss cinema operators with new value-added opportunities. In cinema foyers, synchronized screens and complex displays that mix information and advertising are the standard. With seamless integration into our CINGERINE digital signage system, programmatically booked campaigns can now be executed with precision.»
Would you like to learn more?
Get in touch with our contact person.
Thomas Estermann
Sales Business Development Manager / DOOH-Programmatic
